Shutters on the Beach/Casa del Mar, Santa Monica

Acting Vice President Sales & Marketing

Fulfilled the role of Vice President Sales & Marketing for these two iconic California resorts for 90-days. During that time, led a team of 25, created marketing tools, reviewed Revenue Management practices, developed a CRM strategy, reviewed pricing and room type configurations, proposed a new incentive plan, set revenue goals, improved programming and messaging, as well as impacted teaming by improving communication and daily interactions.