Iconic
Parker Palm Springs
Appointed by the Managing Director, Brandon McCurley to serve in a newly created role of Commercial Strategy Director for this privately owned, independent luxury resort. Parker Palm Springs is an exceptional brand delivering memorable guest experiences. In this unique role, I was responsible for developing a cohesive and strategic integrated sales and marketing effort. Deliverables included…
Read MoreMaybourne Beverly Hills
Appointed by the COO, Roland Fasal, and the Global Head of Sales, Brona Kelly to serve as the Interim Director of Sales and Marketing as the property recruited and hired a permanent leader. Maybourne purchased the property during COVID, and as such it had not stabilized or generating the return expected. During my 12-month tenure, developed…
Read MoreOne&Only Palmilla
Recruited as the first VP for the Americas region for Kerzner International, encompassing the U.S., Canada, and Brazil, with property oversight for One&Only Palmilla and One&Only Ocean Club (now The Ocean Club, A Four Seasons Resort). Overhauled One&Only Palmilla, Los Cabos’ on-resort sales organization; reinvigorated resort team; and instilled accountability for corporate goal attainment. Generated…
Read MoreLangham Hospitality Group
Regional VP, Sales & Marketing, North America, April 2013 to February 2015 Brought in to serve as company’s first VP in charge of sales, marketing, and revenue management. Role was dual in that there was oversite of the 5 properties located in North America; Boston, Chicago, Pasadena, Toronto, and NYC, in addition to leading the…
Read MoreKerzner International
VP, Sales & Marketing, The Americas, April 2015 to August 31, 2018 Recruited as the first VP for the Americas region encompassing the U.S., Canada, and Brazil. Challenged to develop and implement strategic sales and marketing plans to generate outbound revenues to 10 luxury One&Only resorts, The Atlantis Dubai, The Atlantis Sanya, and Mazagan Beach…
Read MoreShutters on the Beach/Casa del Mar, Santa Monica
Acting Vice President Sales & Marketing Fulfilled the role of Vice President Sales & Marketing for these two iconic California resorts for 90-days. During that time, led a team of 25, created marketing tools, reviewed Revenue Management practices, developed a CRM strategy, reviewed pricing and room type configurations, proposed a new incentive plan, set revenue…
Read MorePublic, New York
Director of Sales & Marketing Hired by and reported directly to legendary industry icon Ian Schrager to assist in re-opening PUBLIC New York located on the Lower East Side of Manhattan post-COVID. Rebuilt the sales and event team setting short and long-term strategies bringing Ian’s “luxury for all” vision to a reality.
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