The Ranch at Rock Creek

Appointed by owner Jim Manley to oversee all Sales, Marketing and Revenue activities for Forbes’ first Five-Star ranch and one of the most unique luxury resorts in the United States. Located in Montana, the ranch offers an all-inclusive experience across 6,600 acres, blending the beauty of the outdoors with over 30 seasonal activities—from fly fishing and horseback riding to snowmobiling, skiing, UTV tours, and even sapphire mining. This supported with luxury accommodations and award-winning food and wine is a perfect resort for those seeking adventure. This newly created role brought strategy and structure to all facets of revenue generation; including Sales, Digital, Website, Social Media, PR, CRM, Programming, Partnerships, Reservations, and Revenue Management. Deliverables included a cohesive on-property team supported by agencies and partnerships aligned in messaging, pricing and activations further supported with data and technology. Most important was ensuring Jim and his families vision was executed properly for their beloved Ranch.