Parker Palm Springs

Appointed by the Managing Director, Brandon McCurley to serve in a newly created role of Commercial Strategy Director for this privately owned, independent luxury resort. Parker Palm Springs is an exceptional brand delivering memorable guest experiences.  In this unique role, I was responsible for developing a cohesive and strategic integrated sales and marketing effort.

Deliverables included identifying both on-property and outsourced solutions for Revenue Management, distribution, direct sales in the group and luxury consortia markets, CRM, social media and digital marketing.  In six short months the foundation was laid and market share, and revenues significantly improved.