Harwood Hospitality Group, Dallas

Appointed by Donald Bowman Consultants to provide a sales and marketing foundation for the incoming DOSM to the owners of a 134 independent luxury hotel under construction scheduled to open in summer, 2023.  Deliverables included identification of competitive set and SWOT analysis, recommendations for website, digital, and social media agencies (including scheduled presentations), sales and catering system recommendations, identification of room types and PMS codes, creation of an org chart and written job descriptions, identification of RFP submission for 2023 including luxury Consortia partnerships, and a suggested positioning statement.